PBSA Operation
Wee Hur’s PBSA operations are managed under the Y Suites brand, comprising six properties across Sydney, Adelaide, and Canberra, with over 3,600 beds. Recent additions include Y Suites on Regent (2024) and Y Suites on Margaret (2025). Both strategically located near major universities, our properties achieved strong occupancy and financial performance in 2024 despite macroeconomic challenges.
International bookings are driven by our regional sales teams in China and Singapore supported by strong agent networks and partnerships.
Locally, we’ve strengthened our brand presence through student events, referral programs, and participation in university orientation weeks.
To enhance the student experience, we’ve introduced Zoho Desk support, 24/7 digital parcel lockers, and wellness and sustainability campaigns. On the marketing front, investments in SEO, paid media, and GA4 analytics have improved customer journey and conversion performance.
As we transition operations of Fund I operations to Greystar by end-2025, our team remains focused on managing Y Suites on Margaret (Fund II), and building a strong, student-centric brand.
